The beginning of it all — JOANNALSM made her debut at LASALLE’s Graduate Atelier 2017, a prestigious showcase spotlighting the top talents across Menswear, Womenswear, Fashion Textiles, and Creative Pattern Cutting. This milestone presentation celebrated innovation, craftsmanship, and fearless design thinking. Featuring special collaborations with Swarovski, Takasago, and Converse, the event marked a pivotal moment where industry meets artistry — and where JOANNALSM’s journey first took flight.