2023

Pinkfest: Fashion For All

Celebrating Authenticity, Diversity, and Self-Expression

As part of Pink Fest 2023, Fashion For All was an inclusive fashion showcase dedicated to celebrating individuality in all its vibrant forms. Aligned with the spirit of Pride Month, the event spotlighted designers and creatives who champion diversity, body positivity, and gender fluidity — redefining what fashion means for today’s generation.

Joannalsm took the stage with bold, narrative-driven designs rooted in identity and emotion. This year, the brand also unveiled JOESH, a creative collaboration between Joannalsm and ESH by Esther.

This capsule explores the beautiful tension and harmony between femininity and masculinity through pixel art-inspired prints. Cool blues and greys blend seamlessly with fiery reds in painterly, watercolor-style patterns — symbolizing emotional complexity and the many facets of self. Versatile in form, the silhouettes cater to a range of expressions, from laid-back street style to elevated looks for special occasions. Designed for those who appreciate depth and versatility, each piece invites you on a meaningful and memorable fashion journey.

Adding to the spectacle was designer Ther Yang, whose heat-changing bags stole the show. These transformative accessories blend conceptual storytelling with minimalist aesthetics — creating not just visual impact but a tactile, sensory experience. Reacting to heat and touch, the bags symbolize change and vulnerability, turning everyday fashion into conversation starters and works of art.

Fashion For All wasn’t just a runway — it was a celebration of courage, creativity, and self-love. A vibrant reminder that fashion belongs to everyone.

Our Runway Looks

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